Cite This        Tampung        Export Record
Judul Mass Media : In A Changing World
Pengarang Rodman, George
EDISI III
Penerbitan New York : McGRAW-HILL, 2010
Deskripsi Fisik 512 hlm. ;27 cm.
ISBN 978-0-07-351195-5
Subjek SEJARAH DUNIA
Abstrak Mass Media : In A Changing World While introducing students to the world of media, Mass Media in a Changing World tells the story of where the media came from, why they do what they do, and why those actions cause controversies. Each chapter is divided into three-part narrative sections: history, industry, and controversy, clearly depicting the way the industry s practices developed historically, and how those practices result in today s issues. The third edition includes a new chapter opener for nearly all chapters, covering topics such as the impact of books in the 2008 Elections and the impact of Lou Dobbs on immigration reform an enhanced chapter on the Internet with a new chapter opener and a new section on the internet s effect on "long tail " economics and new models for mass communication, converged media, and media effects.Includes self tests, an electronic timeline study guide, recommended readings, movies and documentaries for each chapter, an instructor s manual, PowerPoint presentations, a comp
Bahasa Tidak tersedia
Bentuk Karya Bukan fiksi atau tidak didefinisikan
Target Pembaca Umum

 
No Barcode No. Panggil Akses Lokasi Ketersediaan
050249 909 ROD m Dapat dipinjam DISPUSARDA Kota Metro - Ruang Koleksi Umum Tersedia
pesan
Tag Ind1 Ind2 Isi
001 INLIS000000000009694
005 20211117013858
008 211117################g##########0######
020 # # $a 978-0-07-351195-5
035 # # $a 0010-0721004953
082 # # $a 909
084 # # $a 909 ROD m
100 1 # $a Rodman, George
245 1 # $a Mass Media : $b In A Changing World
250 # # $a III
260 # # $a New York :$b McGRAW-HILL,$c 2010
300 # # $a 512 hlm. ; $c 27 cm.
520 # # $a Mass Media : In A Changing World While introducing students to the world of media, Mass Media in a Changing World tells the story of where the media came from, why they do what they do, and why those actions cause controversies. Each chapter is divided into three-part narrative sections: history, industry, and controversy, clearly depicting the way the industry s practices developed historically, and how those practices result in today s issues. The third edition includes a new chapter opener for nearly all chapters, covering topics such as the impact of books in the 2008 Elections and the impact of Lou Dobbs on immigration reform an enhanced chapter on the Internet with a new chapter opener and a new section on the internet s effect on "long tail " economics and new models for mass communication, converged media, and media effects.Includes self tests, an electronic timeline study guide, recommended readings, movies and documentaries for each chapter, an instructor s manual, PowerPoint presentations, a computerized test bank, EZ Test, Classroom Performance System (CPS), and much more.Take students on a virtual field trip into the actual facilities and daily operations of a television and radio station, a newspaper, a public relations company and Vibe Magazine. NBC News Archives feature newsworthy interviews relating to developments in mass media.
650 # 4 $a SEJARAH DUNIA
990 # # $a 050249
990 # # $a 12368
Content Unduh katalog