na INLIS000000000009665 20220408014743 0010-0721004924 220408 g 0 ind The Dynamics Of Mass Comminication : Media In The Digital Age Dominick,Joseph R x New York : McGraw-Hill, 2009 573 hlm. ; 27 cm. 978-0-07-337883-1 302 DOM t The Dynamics Of Mass Communication:Media in the Digital Age Well-K,iown for its balanced approach to media industries and professions, THE DYNAMICS OF offers a lively, thorough, and objective introduction for mass communication majors and non-majors alike. This new edition embraces the digital age and brings students up-to-date on the latest developments in mass communication, including Pods, blogs, broadband TV channels, usergenerated content such as YouTube, social networking sites, and Web 2.0.Praise for Dominick, The Dynamics of Mass Communication: "How would I describe Dominick? It s the standard core course approach in the introduction to mass communications. The essential elements are all present. It s not a difficult read. Its greatest strengths: writing, organization, illustrations and I appreciate the fact that Joe works to keep it up to date. It is the ONLY book I ve ever used where on student evaluations I get positive comments like, `I really enjoyed the textbook. "Donald Godfrey Arizona State University "Dominick is, in my professional opinion, still the most comprehensive book on the market. It deals with the topics I believe to be crucial to the intro course: history, news, advertising, law, public relations, ethics, and communication theory. It is current. It has changed as the intro course has required changes. It s competent. It s reliable. You cannot go wrong choosing Dominick. " 302 Media Masa 12339 000061