01975     2200217   4500001002100000005001500021035002000036008004100056245006700097100002200164250000600186260003500192300002300227020002200250084001400272520142700286082000801713650001501721990001001736990001101746INLIS00000000000966520220408014743  a0010-0721004924220408                g          0 ind  1 aThe Dynamics Of Mass Comminication :bMedia In The Digital Age1 aDominick,Joseph R  ax  aNew York :bMcGraw-Hill,c2009  a573 hlm. ;c27 cm.  a978-0-07-337883-1  a302 DOM t  aThe Dynamics Of Mass Communication:Media in the Digital Age Well-K,iown for its balanced approach to media industries and professions, THE DYNAMICS OF offers a lively, thorough, and objective introduction for mass communication majors and non-majors alike. This new edition embraces the digital age and brings students up-to-date on the latest developments in mass communication, including Pods, blogs, broadband TV channels, usergenerated content such as YouTube, social networking sites, and Web 2.0.Praise for Dominick, The Dynamics of Mass Communication: "How would I describe Dominick? It s the standard core course approach in the introduction to mass communications. The essential elements are all present. It s not a difficult read. Its greatest strengths: writing, organization, illustrations and I appreciate the fact that Joe works to keep it up to date. It is the ONLY book I ve ever used where on student evaluations I get positive comments like, `I really enjoyed the textbook. "Donald Godfrey Arizona State University "Dominick is, in my professional opinion, still the most comprehensive book on the market. It deals with the topics I believe to be crucial to the intro course: history, news, advertising, law, public relations, ethics, and communication theory. It is current. It has changed as the intro course has required changes. It s competent. It s reliable. You cannot go wrong choosing Dominick. "  a302 4aMedia Masa  a12339  a000061