01896     2200217   4500001002100000005001500021035002000036008004100056245003800097100001900135250000800154260003500162300002300197020002200220084001400242520137500256082000801631650001801639990001001657990001101667INLIS00000000000969420211117013858  a0010-0721004953211117                g          0      1 aMass Media :bIn A Changing World1 aRodman, George  aIII  aNew York :bMcGRAW-HILL,c2010  a512 hlm. ;c27 cm.  a978-0-07-351195-5  a909 ROD m  aMass Media : In A Changing World While introducing students to the world of media, Mass Media in a Changing World tells the story of where the media came from, why they do what they do, and why those actions cause controversies. Each chapter is divided into three-part narrative sections: history, industry, and controversy, clearly depicting the way the industry s practices developed historically, and how those practices result in today s issues. The third edition includes a new chapter opener for nearly all chapters, covering topics such as the impact of books in the 2008 Elections and the impact of Lou Dobbs on immigration reform
an enhanced chapter on the Internet with a new chapter opener and a new section on the internet s effect on "long tail " economics
and new models for mass communication, converged media, and media effects.Includes self tests, an electronic timeline study guide, recommended readings, movies and documentaries for each chapter, an instructor s manual, PowerPoint presentations, a computerized test bank, EZ Test, Classroom Performance System (CPS), and much more.Take students on a virtual field trip into the actual facilities and daily operations of a television and radio station, a newspaper, a public relations company and Vibe Magazine. NBC News Archives feature newsworthy interviews relating to developments in mass media.  a909 4aSEJARAH DUNIA  a12368  a050249